Help shape Orauvelle
Every option we showed along the way, from the name to the homepage. Browse each round, vote for your favourite, and see how everyone else voted. Your name and a comment are optional.
The homepage is still being decided, so that vote counts most. Read the full build journal
Which homepage should Orauvelle launch with?
Three working concepts for the store. Each one is live, so open it, scroll it and ask the concierge something before you vote.
1 / 3The Conversation
The homepage is the concierge. Burgundy, a woven ribbon and a chat you can type or speak into.
Open the live conceptWhich name would you have picked?
Six invented names made the shortlist, each free as a .com and on every major social platform.
Orauvelle
Say it: or-oh-VEL. Or (gold) + aura + velle. The name that was chosen.
Which slogan would you put on the box?
Ten lines written alongside the first logo concepts.
Wear your aura.
Our pick: short, uses the name, works on every product line
Which first logo concept do you like most?
The first ten directions, each drawn in the colours it would live in.
1 / 10Classic wordmark
Plum capitals on cream with a gold rule.
Which refined logo do you like most?
The second round, after research into how premium beauty houses present themselves.
1 / 10Aura-O wordmark
Recommended main logo: high-contrast serif capitals with the O drawn as a ring.
Want to see how each round was made? The Orauvelle journal tells the whole story, stage by stage.