Luxury beauty house, Kampala

Orauvelle

A luxury beauty house, taken from no name at all to a finished identity and brand guide, with its homepage chosen by public vote and the store now being built.

5 of 7 stages doneNow on: WebsiteStarted 25 September 2026Updated 6 October 2026Visit orauvelle.com

Voting is openWhich name, logo, slogan and homepage would you have picked? Every round is up for a public vote.Vote on the options

01
Name
Done1 October 2026
The brief: a luxury beauty house for premium buyers, hair as the first product line, and a name that does not tie back to the founder. We blended three ideas, gold, aura and the soft ending of a fashion house, into invented words, and kept only the names free as a .com and on every major social platform.
Or
French for gold: luxury, value, the finest quality
Aura
The glow a woman carries when she feels beautiful
Velle
A soft, elegant ending, the sound of a fashion house
- →44 invented names generated from the three ideas
- →6 were free as a .com and on Instagram, TikTok, X, Facebook and Snapchat
- →Invented, so it can be trademarked and every search leads to the brand
- →orauvelle.com secured on 2 October 2026, the day the name was chosen
Vote · Name · 6 options
Which name would you have picked?
Six invented names made the shortlist, each free as a .com and on every major social platform.
1 / 6
Orauvelle
Say it: or-oh-VEL. Or (gold) + aura + velle. The name that was chosen.
02
Logo concepts
Done2 October 2026
Ten first directions, each drawn in the colours it would actually live in: a classic wordmark, a ring, a script, a crest, a gem, a halo, hair waves, an editorial stack, a seal and a monogram. Ten slogans were written alongside them, led by Wear your aura.
Vote · First logos · 10 options
Which first logo concept do you like most?
The first ten directions, each drawn in the colours it would live in.
1 / 10
Classic wordmark
Plum capitals on cream with a gold rule.
Vote · Slogan · 10 options
Which slogan would you put on the box?
Ten lines written alongside the first logo concepts.
1 / 10
Wear your aura.
Our pick: short, uses the name, works on every product line
03
Refinement
Done2 October 2026
We tested the first round against how premium beauty houses present themselves, then cut everything that looked cheap. The refined family leads with the name, adds one detail of its own, and uses flat gold that can be stamped as real foil.
- →Kept: lettering-led marks, one bespoke detail (the O drawn as a ring, the brand's aura), a monogram for packaging
- →Dropped: the gem and the hair waves, generic pictures that any brand could use
- →Dropped: gold gradients, because hot foil can only print flat colour
- →Dropped: splitting the name over two lines, and a typeface that read as hotel rather than beauty
Vote · Refined logos · 10 options
Which refined logo do you like most?
The second round, after research into how premium beauty houses present themselves.
1 / 10
Aura-O wordmark
Recommended main logo: high-contrast serif capitals with the O drawn as a ring.
04
Final logo
Done2 October 2026
The client chose a woven OV monogram: the O becomes a ribbon that passes through the V, set above the name in widely spaced capitals, in house burgundy on warm ivory. It was rebuilt as outlined vector masters, so it scales from a favicon to a shop sign without losing a line.
- →Four layouts: stacked signature, horizontal, wordmark and emblem, each in burgundy, black, ivory and champagne
- →A sturdier small emblem for anything under 48px, because the fine swash disappears at icon sizes
- →Separate tooling masters for gold foil and blind emboss, with every line at least 0.36mm at its stated size
- →Every logo file is outlines only, so it renders identically everywhere
Primary signature
Reversed, ivory on burgundy
Horizontal and wordmark
Display and small emblem masters
05
Brand guide
Done2 October 2026
A 23-page guide that turns the logo into a system anyone can apply: colours with tested contrast, two typefaces, packaging flats, hair labels, social templates and the website foundations, plus a print checklist so the first production run is right.
- →Palette: house burgundy, warm ivory, champagne and ink, with every allowed text pairing at 6.1:1 contrast or better
- →Cormorant Garamond for headings and Jost for body text, both under an open font licence
- →Packaging flats for the hair box, satin bag, tissue, seal and cards, with Pantone and foil references for the printer
- →A label system and SKU logic for wigs and bundles: length, texture, density, lace and colour
- →Instagram, WhatsApp and email templates, and the colour and type tokens the website is built on
Palette
Packaging artwork
Hair labels and swing tag
Social templates
06
Website
In progress
Velvet Night, the cinematic, voice-first concept, won the public vote for the homepage on 5 October 2026, and the store is now being built on it: immersive on the homepage, light and calm wherever people browse and buy. The three concepts stay online as a reference and voting stays open, so you can still pick a favourite and tell us why. orauvelle.com keeps its holding page until launch.
- →Voter comments shaped the build: lighter pages for reading, search always in view, and the concierge as a companion rather than the whole page
- →An AI concierge that answers by text or voice in the brand's own voice, quoting product details only from the live catalogue
- →Virtual try-on: upload a photo and see a piece from several angles before reserving it
- →Find this wig: share a photo of a style and see the closest pieces in stock, or ask the house to source it
- →Reserve with a mobile money deposit and pay the balance on delivery
- →A store that learns: preferences, searches and requests shape what each visitor sees and what the house stocks next
Vote · Homepage · 3 options
Which homepage should Orauvelle launch with?
Three working concepts for the store. Each one is live, so open it, scroll it and ask the concierge something before you vote.
1 / 3
The Conversation
The homepage is the concierge. Burgundy, a woven ribbon and a chat you can type or speak into.
Open the live concept
07
Launch
Coming up
Domain, social profiles and launch content, all live together.