Sideline Investments
Supplier & Contractor Website
A Nasser Road toner supplier that grew into an engineering contractor, with no web presence to show for it. Six divisions on one site, led by the telecommunications work.
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Challenge
The company sells toners, fibre, civil works, electrical, fabrication and general supplies, but had nothing online at all. Tender evaluators look for a website, and the only material available was a bid pack, some site photographs taken by other contractors, and a printed letterhead.
Solution
Built a six-division site driven by a single ordered catalogue, so the headline, feature block, card grid, footer and prerendered routes all follow one source. Product photography was cropped from the company's own site records with the GPS burn-in removed, and photographs watermarked by other contractors were excluded outright. The two divisions with no photography use brand panels built from the CMYK drops in the company mark instead of stock images.
Impact
Live on its own subdomain with a Let's Encrypt certificate, ten prerendered pages, and no dependency on JavaScript to read the content. Tender-only identifiers stay off the public page and are offered on request, which keeps the marketing surface and the submission pack separate. A later pass moved the site onto a light corporate treatment after client feedback, which also lifted two brand-magenta text pairings that were sitting just below the AA contrast threshold.
Key features
6 divisions, 10 static pages
Division order enforced by a test, not by hand
Six divisions, each with its own case page
Fully readable with JavaScript disabled
Brand panels where no photography exists
Tests exclude other contractors' watermarked photos
Text contrast held at AA by a passing spec
Screenshots
Inside the platform



Tech stack
See it live
sidelineinvestmentsltd.com
